A data driven web site enables you to have much more control over the content of your web site.

You are provided with a Content Management System that enables you to change the content of your web site. This will include the ability to change the text on pages, text colour and size, upload images, change background colours, etc.

This editing ability could work for your entire site or just for an area that needs updating regularly - like a news section.

The benefits are that you can make amendments to your web site instantly.